Whispers in The Studio, Take 001
Welcome to Whispers in The Studio, your exclusive backstage pass to everything happening at WoCo Studios. This blog is designed to keep our team connected and informed, offering insights into our latest creative milestones, project updates, and a glimpse at the exciting initiatives on the horizon. Whether it’s a WoCoGroMo (WoCo Growth Moment) or the latest whispers of what’s to come, we’ll keep you in the loop with a clear snapshot of what’s unfolding at WoCo.
In addition to this more formal letter to you all, I’d love to turn it into a collaborative conversation. Inspired by Manny MUA & Laura Lee’s podcast, Fool Coverage, where they start each episode with a “peak and pit” (best and worst thing of the week), I would like for you to share the thing you are the most proud of from the last month, and the thing you are most excited about for the upcoming one. It’s certainly awesome if it’s WoCo-related, but I encourage you to share about your personal life, however much you feel comfortable, if you would like as well.
I’ve already left the first comment, so there’s no excuse now ;)
The Reruns
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The Reruns 〰️
A look back at the last 30 days, celebrating our accomplishments and reflecting on key moments that have shaped our recent journey. From project highlights to team wins, these are the milestones that we’re celebrating this month.
The Opening Act: The Team <3
Most important of all — you!
As you all know, I am so grateful for each of you trusting in me as I trust in you. Adding our Welcome Doc to the blog incase we want to look back one day…
The month of August was truly a beast and I sincerely could not have gotten through it without Henry’s help around the studio, Sam’s incredible turnaround on Farmacy & Olaplex foley, Marija’s flawless execution on an unexpected 21-photo retouching job, and Dani’s support on nearly all of the video projects we edited this month. Thank you all — and, Avery, our morning in the park was a much-needed reprieve from the endless studio stress.
A Very Close Second: The RED Komodo X
An undeniable highlight not only of this month, but of the year (and, really my career) was investing in an entirely new camera system to further elevate WoCo’s premium offerings. It has been such a joy to shoot on so far (both a fun little park day, and now the Suave shoot for this week) and I cannot wait to see what editing this client project will look like.
Scene 01: Garden of Eden with Farmacy
I am beyond excited to share our recent Farmacy Video — the studios top creative of the year. I anticipate this flagship video brining in new clients and helping push us further into the Sensorial Storytelling style for 2025.
“This looks SOOOOO GOOOD!!! You really captured the juiciness, and the lighting and set are stunning! We are all so happy with how this turned out. Truly stunning. Excited to work on more of these together.”
“Yes! Echoing Jill, even our CEO commented about how gorgeous the video is and sound is amazing. We are drooling over it. Thank you again for your partnership on this project.”
Scene 02: Olaplex
Watch it here
Olaplex | Shot and delivered four videos launching Olaplex’s final launch of 2024, the Nº5L Leave-In Conditioner.
The videos (teaser and launch) both did incredibly well relative to their other content. Especially considering that often times, product videos like these get fewer views than people-centric content
We are discussing the possibility of selling them on some additional stills from the shoot.
Sam absolutely killed it on the foley recording with how soft the sounds ended up being (Go Sam!)
Scene 03: Beekman1802
Wicked Campaign videos & Micellar Milk stills
Shot and delivered two campaigns, a Wicked Collab 8+ video series and a Micellar Milk still shoot.
In total, 12 videos and 21 stills were delivered.
Scene 04: PinkTuxedo
Watch all four here
Began publishing PinkTuxedo videos (family collection and Willow feature are up now)
We delivered 4 videos and 3 stills as part of our Emerging Brand partnership program, where we work with small minority-owned businesses at a significant discount to support their growth.
Final Act: BondiBoost
Watch the 30s here
We’re so excited to finally wrap up on this hair campaign celebrating Hair Loss Awareness month with BondiBoost! Such a fun shoot with Lauren :)
The Previews
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The Previews 〰️
What’s next on the WoCo lineup? Here’s a sneak peek at the next 30 days—projects in the works, fresh ideas brewing, and the exciting things coming soon to a studio near you
In the Spotlight
WoCo's new studio!
WoCo Studios now has a dedicated studio!!! We are officially moving into our own space (no more living room shoots… seriously overdue….). We will move in on 9/21 and begin shooting in the new space the following Monday for Beekman!
Suave Launch
We just wrapped up production for Suave’s new shampoo/conditioner launch and hope they move forward with the Times Square placement!!! (Big manigest energy!)
Jaiden’s OOO
I am jet-setting eastward to Copenhagen from 9/9 - 9/18 to enjoy a much-needed vacation with his boyfriend Michael and cousin Patrick. We will spend the week sightseeing and exploring before the main event: attending the Dota 2 International (nerd alert, LOL!). My cousin and I have played this game together for well over 10+ years and are incredibly excited to be attending in person this year
September Projects
AMIKA has commissioned us to create 2 short videos for eight of their featured shampoos and conditioners, and we will be shooting 9/19 - 9.20
Our BeekWeek (Beekman Retainer week) for the month is 9/23 - 9/27 | I will likely need help from Henry, Dani and Marija
I will be heading down to NYC from 9/27 - 10/2 to celebrate his birthday and enjoy time with friends and family. Additionally, I’ll be featured on my first industry podcast, Roster Radio, to discuss all the exciting things happening at WoCo!
A quick glance ahead:
BeekWeek is 10/7-10/11
We are anticipating a very large project with TRESumme in October (10+ videos)
Chapstick may be looking to do a stills shoot together in mid-October
La Roche Posay is commissioning 18 videos for the month, with the possibility of another 18 by EOY
We have many many small inquires to begin trying out our more accessible priced offering; Sensorial Select. One of Henry’s growth goals will be to begin managing and producing these smaller brand projects by EOY.
Thank you all so much for the dedication and hard work in getting started this past month. You all know how incredibly excited I am to have each and every one of you working alongside me at WoCo. We are only just beginning, and I cannot wait to see how things continue to develop and grow once I am back from my trip.
To infinity and beyond,
Jaiden