Decreased Cost Per Lead by 41% in 3 months
Client: The Financial Gym
The Financial Gym (TFG) is a NYC-based personal financial services company that takes a fitness-inspired approach to their clients’ finances. They offer one-on-one coaching with their Financial Trainers who help clients set financial goals, create action plans, and provide support along the way.
Scope of Work:
Paid Google / Facebook Marketing Management
Graphic Design
Copywriting
2D Animation
Video Editing
Paid Social Media Marketing
WoCo Studios works with TFG as their paid marketing agency to create campaign strategies, measure performance, and generate effective creative and copy.
General Membership Campaign
General membership is the flagship offering of TFG, and therefore the biggest focus of our marketing efforts. During the two years before working together, TFG had seen their cost-per-lead (CPL) increase by nearly 300% on their paid search and social campaigns. Working with WoCo Studios, we were able to reduce CPL by 41% and move paid-social to the #2 largest source of leads company-wide.
Top Funnel, Brand Awareness
Utilizing existing assets, WoCo created a 45s video spot to generate awareness and engagement for the brand.
Mid Funnel, Traffic Generation
Optimized to nurture leads with a retargeting campaign that emphasized the value of TFG through social proof, this campaign generated site traffic and encouraged customers to learn more about the service.
Bottom Funnel, Lead Generation
We tapped into the relationship a potential customer would have with their own personal trainer to finalize the lead generation.
Trainer on Demand Campaign
TFG launched a new branch of their offerings in Q4 2021 and worked with WoCo to bring it to market. Starting with a waitlist initiative to gather interest and transitioning to a lead-generation campaign once fully launched, the ToD campaign generated leads at a CPL far better than expected.
Organic Social
As part of our ongoing partnership, WoCo worked to create static and motion graphic content for their Instagram account.
Email Marketing
To promote their upcoming e-course and product launches, TFG and WoCo collaborated on a comprehensive email and social media marketing plan. Each campaign included multiple email blasts, as well as static and motion graphics for both organic and paid social media efforts. WoCo aligned with TFG’s marketing strategy and delivered both art and copy for each campaign.
Video Edits
The Financial Gym had recently released their first e-course and approached WoCo Studios about creating social media-specific edits to promote the content on their Instagram. We were responsible for creating ~1-3min videos to highlight a particular topic from the longer 20-30min courses for feed and IGTV posts.